Except assignment, i would like to express what i feel in this blog.

Friday, September 4, 2009

Communication And Globalization

Communication means the process through which people can express their inner feelings by using different medium. Let's turn into the history at that time also people used to talk not in a word like todays. The mode of human communication has been changing with the changes in human society by including the development of technology.

Initially people started to talk with themselves which consists thoughts, emotions and feelings. Then it change into interpersonal communication. The thoughts, feelings or emotions which are processed in the brain must be expressed to another person. So, it is the communication between two persons physically located in the same place. It may also occur if they are physically separated too. The development form of interpersonal communication is group communication where groups came in many sizes and are organized in a great variety of ways. The larger the group the less personal and intimate possibility of sharing. Group group form inorder to be organizational communication. It has more participants as compared to group setting which creates more complexies too. To get over those complexies mass communication come. Though initally it is taken in a negative way. But today it transmits or delivers the message to huge mass at a time by using various mass media.

Communication and Globalization are inseparable with each other as they have close relationship. Here, Globalization means 'the name that is often used to designate the power relations, practies and technologies that characterize and have helped bring into being, the contemporory world.The person who has termed or coined the word as a 'GLOBALIZATION' is Marshal McLuhan. According to him, he has viewed mass media as the extension of human body. That has an implied meaning i.e. media donot bring the world to us but rather permit us to experience the world with a scope and depth. Just like a clothes are extension of our skin.

Today we are very familier with the word 'Globalization'.Today it occuies huge area where there is no any limitation. As a result it makes the world as a small village. When we talked about globalization the first thing that come in our mind is the use of modern effective technology. It is only because of globalization that people are not stick within their cultures only rather they prepare globalized cultures as it is being the part of human life.

According to the society's point of view they think we have reached in 'GLOBAL COMMUNITY' or global society. But from the perspective of communication's we are reached in 'MASS COMMUNICATION OF GLOBAL SCALE'. In a same way from media's point of view' it is the journey from local to global media'.

It isnot easy to come from ancient time to todays' modern Age. There are various difficulties on the way of development. Though technology helps to come over time and space. Ir is the globalization which has made possible to establish human structure. It has affected media and viceversa. At present the communication is from local to international. Various agenda are setting by media. Our knowledge is mediater. Our reality is known by media. It is a factor which brings people closer not only physically but also emotionally.There is a famous saying that' Think Globally, act locally'. Globalization always encourage people to think globally it has no any limitation. It is the process that fitfully brings various elements of world society together.It integrates and democratize the world's cultures, economy and infrastructure through transnational investment rapid proliferation of communication and information technologies and the impacts of free-market forces on local, regiona; and national economies.

In a nutshell, communication and globalization are inter related with each other. It may have negative aspects along with positive aspects too. But we have to see the positive aspects rather than negative as it is the multi- dimensional process.


(photo : http://www.upenn.edu/gazette/0507/images/cgcs_berkheiser.gif )